Archive - The Storytelling Newsletter

Why everyone needs to Go To Hell! (It's good for you)

Would we really be better off if we never again had to shoulder the 'burden of the blank page', or does the struggle actually improve us?

Jun 22 •

May 2025

Listen to David Bowie: To succeed, you need to get out of your depth

I have a far less poetic rule: Make It Up As You Go Along. And the older we get, the greater our ability of pulling it off. Here's a manifesto for the…

May 18 •

April 2025

The secret of great leadership: spontaneous storytelling

Comedians like Jerry Seinfeld call it improvisation. When a client called my training ‘the best fun ever’, I realised one of B2B’s best approaches is to…

Apr 1 •

February 2025

How IKEA can help conquer the Vladimir Putin in all of us

We're at the mercy of control freaks - which is why you need to tell a better story and enable people to tell theirs. Here's how...

Feb 16 •

Why your greatest storytelling superpower is 'not belonging'

Everyone talks about getting out of their comfort zones but we rarely do. This is a technique that really works

Feb 3 •

December 2024

The story you're frightened of telling is the one you really have to

How my client cancelled its inspiring storytelling campaign...for telling the truth

Dec 2, 2024 •

October 2024

If your storytelling isn’t Tactical Storytelling, you’re doing it wrong

Business is a gladiatorial battle to get things done and decisions made, to be more persuasive and purposeful. That’s why we need to ‘reinvent’ this…

Oct 9, 2024 •

September 2024

Why aren't you telling your story? It's the only one that matters

Professional influence often derives from creating a storytelling 'persona', something ChatGPT could never do. It's also great therapy. Here's how to do…

Sep 18, 2024 •

July 2024

How to turn yourself into a thought leadership Top Gun

Take a lesson from the King of Cinematic Sequels: 'good enough is what gets people into trouble'

Jul 7, 2024 •

April 2024

The 27 rules of a midlife career reinvention…

...and the one thing you absolutely MUST NOT DO

Apr 16, 2024 •

February 2024

Jeff Bezos is right: PowerPoint is your enemy

The more your story moves people, the greater the chance of them making the right decision. As this neat trick from Amazon shows, great business stories…

Feb 26, 2024 •

January 2024

Seduce key decision-makers by being a Chief Persuasion Officer

That's the unofficial title one of my clients has given me after a successful storytelling strategy. So why don't more companies appoint a CPO to…

Jan 23, 2024 •

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